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Metricool Review

Analytics-first social media management with combined organic, paid-ads and competitor reporting, sold per brand rather than per seat.

See pricing

Facts verified Aug 2, 2026Try Metricool

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What we know about Metricool

Metricool sits in the social media schedulers category, where it is analytics-first social media management with combined organic, paid-ads and competitor reporting, sold per brand rather than per seat. We keep this Metricool profile grounded in primary sources, each fact dated to when we last confirmed it.

Metricool does not publish a public per-minute rate we have been able to verify, so the price figure here stays blank until we can confirm one. We would rather show nothing than a guessed number; if you have a current Metricool quote, it is the fastest way for us to close that gap.

On capabilities, Metricool covers instagram (reels / stories), tiktok direct publish, youtube direct publish, x (twitter) support, linkedin, and pinterest, and does not offer annual billing required. Each of those is verified against Metricool's own docs or dashboard, not marketing copy.

In total we track 22 verified facts for Metricool today, each linking the primary source it came from so you can check our work - and vendor claims we have not measured ourselves are labeled as such on the Metricool fact sheet below.

Reviewed by vsref Editorialfacts verified Aug 2, 2026Methodology →

Fact sheet

Pricing
Pricing facts
Pricing modelper_brandAug 2
Free plan (what it caps)1 brand, 20 posts/mo, 30-day analyticsAug 2
Cheapest paid plan (billed monthly)$20Aug 2
Post caps by planFree: 20 posts/month. Starter and Advanced: unlimited posts.Aug 2
Agency / multi-workspace tier$53Aug 2
Annual billing required✗ NoAug 2
Capabilities
Capabilities facts
Networks supported11 networksAug 2
Instagram (Reels / Stories)✓ YesAug 2
TikTok direct publish✓ YesAug 2
YouTube direct publish✓ YesAug 2
X (Twitter) support✓ YesAug 2
LinkedIn✓ YesAug 2
Pinterest✓ YesAug 2
Google Business Profile✓ YesAug 2
Threads / Bluesky / MastodonThreads and Bluesky (plus Twitch)Aug 2
Best-time-to-post suggestions✓ YesAug 2
AI caption generation✓ YesAug 2
Approval workflow✓ YesAug 2
Unified inbox / engagement✓ YesAug 2
Analytics depth+paid +competitorsAug 2
Link-in-bio tool✓ YesAug 2
Build experience
Build experience facts
API accessAdvanced plan only; Zapier, Make, MCPAug 2

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Metricool head-to-head

Metricool vs Bufferwon 1 · lost 2 · tied 1
AgencieswonCreators on XlostSelf-HostedtieSmall Businesslost