12 Best Metricool Alternatives (2026)
Metricool is a dashboard that schedules your social posts and then reports how they performed, including your google, facebook and tiktok ad campaigns and how you compare with competitors, priced by the number of brands you manage.. Teams that switch usually cite per-channel pricing that stopped scaling, a self-hosted option with data ownership, reliable X (Twitter) publishing. The alternatives below are ranked by published head-to-head verdicts, not sponsorship.
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Reviewed by vsref Editorialfacts verified Aug 2, 2026Methodology →
Where to switch, by reason
All 23 social media schedulers alternatives
How the top Metricool alternatives compare
Beyond the ranked cards: how the top 3 Metricool alternatives place in the Social media schedulers field, where each one wins in our published verdicts, and what Metricool still holds over it.
1. Buffer
Head-to-head, Buffer takes creators on x and small business from Metricool and matches it for self-hosted.
Why teams switch: For a small business on a budget, the cheapest paid plan carries the most weight. Buffer starts at $5 per month billed annually, compared to Metricool's cheapest paid plan at $20 per month, a 4x price difference that strongly favors Buffer. Buffer charges per channel at $5 per channel, which is transparent and scales predictably for a business using just a handful of channels. Both tools support Google Business Profile and offer AI caption generation, and Metricool adds best-time-to-post suggestions while Buffer does not. However, the $15 per month cost advantage on the entry plan outweighs Metricool's edge on best-time suggestions.
Small Business verdict →
Overall verdict: Buffer wins two of the four use cases, small businesses and creators on X, while Metricool claims only the agencies category. For small businesses, Buffer's entry price of $5 per month per channel undercuts Metricool's $20 per month starting point, making it the more accessible choice for teams managing a handful of accounts. For creators active on X and emerging platforms, Buffer's support for all three of Threads, Bluesky, and Mastodon gives it a broader social reach than Metricool, which covers only Threads and Bluesky in that group. Buffer also offers a 14-day free trial on top of its free plan, lowering the barrier to getting started. Metricool's analytics advantage in paid ad tracking and competitor benchmarking earns it the agencies verdict, but that single win cannot overcome Buffer's broader appeal across more buyer profiles.
4. CoSchedule
The reverse angle matters too - Metricool vs CoSchedule: adds approval workflow.
5. Heropost
Seen from the other side, Metricool vs Heropost: adds approval workflow.