# Toma Review

> Toma review: "AI Coworkers for the Automotive Enterprise" - dealership call automation with production safeguards, YC/a16z-backed. Verified pricing, features.

"AI Coworkers for the Automotive Enterprise" - dealership call automation with production safeguards, YC/a16z-backed.

See pricing · facts verified Jul 30, 2026

## What we know about Toma

Toma is a voice ai platform: "AI Coworkers for the Automotive Enterprise" - dealership call automation with production safeguards, YC/a16z-backed. This profile tracks every Toma fact we have verified, each linked to a primary source and dated.

Toma does not publish a public per-minute rate we have been able to verify, so the price figure here stays blank until we can confirm one. We would rather show nothing than a guessed number; if you have a current Toma quote, it is the fastest way for us to close that gap.

Among the capabilities we check, Toma does not currently offer self-serve signup. We revisit these on the weekly verification pass, so the list moves as Toma ships.

In total we track 4 verified facts for Toma today, each linking the primary source it came from so you can check our work - and vendor claims we have not measured ourselves are labeled as such on the Toma fact sheet below.

## Fact sheet

### Build experience

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Native integrations count (+ key ones: GHL, HubSpot, Zapier, Make, Twilio) | DMS, CRM, OEM systems; no vendors named | Jul 30 | [source](https://toma.com/privacy) |

### Commercial

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Self-serve signup | ✗  No | Jul 30 | [source](https://toma.com) |
| Founded year + HQ | 2024, San Francisco (Y Combinator W24) | Jul 30 | [source](https://www.ycombinator.com/companies/toma) |
| Funding stage (credibility signal) | Series A, $17M led by a16z (Jun 2025) | Jul 30 | [source](https://techcrunch.com/2025/06/05/tomas-ai-voice-agents-have-taken-off-at-car-dealerships-and-attracted-funding-from-a16z/) |

## Toma head-to-head

| Comparison | Record | Per use case |
| --- | --- | --- |
| [Toma vs Numa](https://www.versusref.com/voice-ai/numa-vs-toma/) | won 0 · lost 3 · tied 4 | No-code agency deploys: tie; Auto dealership phone lines: lost; Custom pipeline control: tie; Ecommerce support and orders: lost; Healthcare compliance: tie; Outbound sales campaigns: tie; SMB receptionist and booking: lost |
| [Toma vs STELLA Automotive AI](https://www.versusref.com/voice-ai/stella-automotive-vs-toma/) | won 0 · lost 2 · tied 5 | No-code agency deploys: tie; Auto dealership phone lines: lost; Custom pipeline control: tie; Ecommerce support and orders: tie; Healthcare compliance: tie; Outbound sales campaigns: lost; SMB receptionist and booking: tie |

Source: https://www.versusref.com/voice-ai/tools/toma/