# Goodcall Review

> Goodcall review: Agentic voice AI for SMB service businesses; unusual per-unique-customer metering with unlimited minutes ('born at Google'). Verified pricing.

Agentic voice AI for SMB service businesses; unusual per-unique-customer metering with unlimited minutes ('born at Google').

From $79/mo · facts verified Jul 30, 2026

## What we know about Goodcall

Goodcall sits in the voice ai category, where it is agentic voice AI for SMB service businesses; unusual per-unique-customer metering with unlimited minutes ('born at Google'). We keep this Goodcall profile grounded in primary sources, each fact dated to when we last confirmed it.

On pricing, Goodcall starts at $79 per month for its entry tier. That is the sticker rate: real production cost usually runs higher once you add a language model, a voice provider, and telephony minutes.

New Goodcall accounts get Free trial available to test with before a card is required, which is enough to run a handful of real calls and judge latency and voice quality for your own script rather than a demo.

On capabilities, Goodcall covers soc 2 type ii, no-code agent builder, and self-serve signup, and does not offer annual contract required for best pricing?. Each of those is verified against Goodcall's own docs or dashboard, not marketing copy.

For compliance, with Goodcall: HIPAA is included on the plans we checked and SOC 2 Type II is in place. If you are in a regulated space, confirm the current posture with Goodcall before you commit, since these change plan by plan.

In total we track 11 verified facts for Goodcall today, each linking the primary source it came from so you can check our work - and vendor claims we have not measured ourselves are labeled as such on the Goodcall fact sheet below.

## Fact sheet

### Pricing

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Free tier credit | Free trial available | Jul 30 | [source](https://www.goodcall.com/pricing) |
| Monthly platform fee | $79 | Jul 30 | [source](https://www.goodcall.com/pricing) |
| Telephony cost / min (or passthrough?) | $0.00 | Jul 30 | [source](https://www.goodcall.com/pricing) |
| Annual contract required for best pricing? | ✗  No | Jul 30 | [source](https://www.goodcall.com/pricing) |

### Compliance & trust

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| HIPAA BAA on base plan | ✓  Included | Jul 30 | [source](https://www.goodcall.com) |
| SOC 2 Type II | ✓  Yes | Jul 30 | [source](https://www.goodcall.com) |

### Build experience

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| No-code agent builder | ✓  Yes | Jul 30 | [source](https://www.goodcall.com/pricing) |
| Native integrations count (+ key ones: GHL, HubSpot, Zapier, Make, Twilio) | Zapier, Sheets, GoHighLevel, CRM sync | Jul 30 | [source](https://www.goodcall.com) |

### Commercial

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Self-serve signup | ✓  Yes | Jul 30 | [source](https://www.goodcall.com) |
| Support tier / SLA on base plans | SLA support and dedicated account manager on Enterprise tier | Jul 30 | [source](https://www.goodcall.com/pricing) |
| Founded year + HQ | 2017, California (born at Google) | Jul 30 | [source](https://www.goodcall.com) |

## Goodcall head-to-head

| Comparison | Record | Per use case |
| --- | --- | --- |
| [Goodcall vs Smith.ai](https://www.versusref.com/voice-ai/goodcall-vs-smith-ai/) | won 1 · lost 1 · tied 1 | Custom pipeline control: tie; Ecommerce support and orders: lost; SMB receptionist and booking: won |

Source: https://www.versusref.com/voice-ai/tools/goodcall/