# Retell AI vs Ringly.io

> Retell AI vs Ringly.io: Retell AI for agencies, Ringly.io for ecommerce. Base rates $0.07 vs $0.29/min. They split on real production cost / min and hipaa baa.

![Retell AI logo](https://www.versusref.com/logos/retell.png) ![Ringly.io logo](https://www.versusref.com/logos/ringly.png)

This is the verified Retell AI vs Ringly.io breakdown: Retell AI (API plus no-code, production telephony fast) and Ringly.io (Ecommerce phone agents) are Voice AI platforms, priced from $0.07/min and $0.29/min respectively. The bottom line, head-to-head facts, and true cost tiers follow.

Voice AI platforms · 34 facts compared · all sourced · pricing verified Jul 15, 2026

## Bottom line

Retell AI wins for technical or high-volume teams: $0/mo platform fee vs Ringly.io's $349/mo, 20 concurrent calls included vs 1 line, BYO LLM, no-code builder, native outbound campaigns, DTMF/IVR, and SOC2. Ringly.io wins for e-commerce support teams: native Shopify and Gorgias integrations, 40 languages, and a simpler all-in pricing model that bundles costs. The right choice depends entirely on team type and use case.

## Verdict summary

| Use case | Winner | Why |
| --- | --- | --- |
| No-code agency deploys | Retell AI | For no-code agency deployments and white-label resale, Retell AI offers a no-code agent builder while Ringly.io explicitly does not. |
| Custom pipeline control | Retell AI | For engineering teams needing custom pipeline control, Retell AI offers bring-your-own LLM, bring-your-own TTS voice, a full API-first lifecycle, a no-code builder alongside code access, native SIP trunking, DTMF/IVR navigation, and a $0/mo platform fee with $0.07/min base pricing. |
| Ecommerce support and orders | Ringly.io | For ecommerce support and order flows, Ringly.io integrates natively with Shopify and Gorgias, which are core ecommerce platforms, while Retell AI integrates with GHL, HubSpot, Make, and Twilio but lacks native ecommerce platform connectors. |
| SMB receptionist and booking | Retell AI | For an SMB receptionist use case, Ringly.io integrates with Shopify and helpdesks, which suits small business workflows, and its 14-day free trial lowers entry risk. |

## Retell AI vs Ringly.io: head-to-head facts

| Fact | Retell AI | Ringly.io | Verified |
| --- | --- | --- | --- |
| Base price / min | ~$0.07 ([source](https://www.retellai.com/pricing)) | ~$0.29 ([source](https://www.ringly.io/pricing)) | Jul 15 |
| Real production cost / min | ~$0.09-0.41 ([source](https://www.retellai.com/pricing)) | 0.19-0.35 ([source](https://voxrater.com/vendors/ringly/)) | Jul 15 |
| HIPAA BAA on base plan | ◑  Enterprise only ([source](https://www.retellai.com/pricing)) | ✗  Not available ([source](https://www.ringly.io/pricing)) | Jul 15 |
| Native SIP trunking | ✓  Yes ([source](https://www.retellai.com/pricing)) | ✓  Yes ([source](https://www.ringly.io/pricing)) | Jul 15 |
| Concurrency limit (base) | ~20 calls ([source](https://www.retellai.com/pricing)) | 1 line ([source](https://voxrater.com/vendors/ringly/)) | Jul 15 |
| Median e2e latency | Not verified | n/a |  |
| Bring-your-own LLM | ✓  Yes ([source](https://www.retellai.com/pricing)) | ✗  No ([source](https://www.ringly.io/blog/best-ai-voice-agent-platform)) | Jul 15 |
| Free tier credit | $10 free credits on signup ([source](https://www.retellai.com/pricing)) | 14-day free trial ([source](https://www.ringly.io/pricing)) | Jul 15 |

## Retell AI vs Ringly.io pricing: true cost at 3 usage tiers

All-in monthly: platform fee + per-minute + telephony. Assumes GPT-4o class model, ElevenLabs voice.

| Volume | Buyer | Retell AI | Ringly.io | Note |
| --- | --- | --- | --- | --- |
| 1K min/mo | Solo builder | $250 | $619 | Includes estimated telephony. Free credits can offset the first month. |
| 10K min/mo | Agency | $2,500 | $3,049 | Volume pricing typically starts to apply at this tier. |
| 100K min/mo | Call center | $25,000 | $27,349 | Both platforms offer custom contracts at this tier. Negotiate. |

## Retell AI vs Ringly.io: verdicts by use case

### No-code agency deploys → Retell AI

For no-code agency deployments and white-label resale, Retell AI offers a no-code agent builder while Ringly.io explicitly does not. On white-label and sub-accounts, Retell AI provides partial support while Ringly.io offers none. Retell AI also includes 20 concurrent calls on its base plan versus Ringly.io's 1 line, and charges a $0 per month platform fee versus Ringly.io's $349 per month. These differences make Retell AI far more practical for agencies scaling multiple client deployments.

### Custom pipeline control → Retell AI

For engineering teams needing custom pipeline control, Retell AI offers bring-your-own LLM, bring-your-own TTS voice, a full API-first lifecycle, a no-code builder alongside code access, native SIP trunking, DTMF/IVR navigation, and a $0/mo platform fee with $0.07/min base pricing. Ringly.io, by contrast, charges a $349/mo platform fee and lacks BYO-LLM support. The absence of BYO-LLM on Ringly.io and its lack of a no-code agent builder both reduce pipeline customization depth. Retell AI's extensive integration set, including Twilio and n8n, further supports custom engineering workflows.

### Ecommerce support and orders → Ringly.io

For ecommerce support and order flows, Ringly.io integrates natively with Shopify and Gorgias, which are core ecommerce platforms, while Retell AI integrates with GHL, HubSpot, Make, and Twilio but lacks native ecommerce platform connectors. Ringly.io also supports 40 languages, useful for global ecommerce. However, Ringly.io carries a $349/mo platform fee versus Retell AI's $0/mo, and Ringly.io lacks outbound campaigns and DTMF/IVR support. The native Shopify and Gorgias integrations give Ringly.io a focused ecommerce edge despite the cost disadvantage.

### SMB receptionist and booking → Retell AI

For an SMB receptionist use case, Ringly.io integrates with Shopify and helpdesks, which suits small business workflows, and its 14-day free trial lowers entry risk. However, Retell AI has a $0/mo platform fee versus Ringly.io at $349/mo, which is decisive for cost-sensitive SMBs. Retell also includes 20 concurrent calls on its base plan versus Ringly.io's 1 line, a critical advantage during after-hours call spikes. Retell supports native outbound campaigns and DTMF/IVR navigation while Ringly.io lacks both, enabling fuller receptionist coverage. The $349/mo platform fee alone makes Ringly.io significantly more expensive for a typical SMB.

## Retell AI vs Ringly.io: common questions

### Which is cheaper per minute, Ringly.io or Retell AI?

Retell AI has a base price of $0.07/min, while Ringly.io charges $0.29/min. In real production, costs converge: Retell AI ranges from $0.085 to $0.415/min and Ringly.io from $0.19 to $0.35/min. Retell AI also carries no monthly platform fee, whereas Ringly.io charges $349/mo.

### Is either Ringly.io or Retell AI HIPAA compliant?

Neither tool offers a HIPAA BAA on standard base plans. Retell AI provides a BAA at the enterprise tier only, while Ringly.io does not offer a HIPAA BAA at any plan level. If HIPAA compliance is required, verify enterprise eligibility with Retell AI directly.

### Can I run outbound call campaigns natively in either platform?

Retell AI supports native outbound campaigns, while Ringly.io does not offer this feature natively. If automated outbound dialing is a core requirement, Retell AI is the only option between the two with this capability built in.

### Does Retell AI or Ringly.io let me bring my own LLM?

Retell AI supports bring-your-own LLM, giving developers control over the underlying model, whereas Ringly.io does not offer this option. Retell AI also supports bring-your-own TTS voice, adding further customization flexibility.

### How many concurrent calls can I handle on the base plan?

Retell AI includes 20 concurrent calls on its base plan, with extra lines available at $8/mo each. Ringly.io is estimated to support only 1 line on its base plan. For teams expecting high call volumes, Retell AI offers significantly more headroom out of the box.

### Which tool is better for e-commerce or helpdesk integrations?

Ringly.io natively integrates with Shopify, Gorgias, and helpdesks, making it best suited for e-commerce and customer support teams. Retell AI integrates with Make, Twilio, Vonage, Go High Level, n8n, and HubSpot, which suits sales, CRM, and developer-led workflows.

### Do either of these tools offer a no-code agent builder?

Retell AI includes a no-code agent builder, so non-technical users can configure voice agents without writing code. Ringly.io does not offer a no-code builder. Both platforms are API-first, but Retell AI provides more options for teams without dedicated engineering resources.

### What do I get to try each platform before paying?

Retell AI gives new signups $10 in free credits with no monthly platform fee to start. Ringly.io offers a 14-day free trial. Neither requires an annual contract for best pricing. Both support self-serve signup, so you can get started without a sales call.

Source: https://www.versusref.com/voice-ai/retell-vs-ringly/