# Best Voice AI for Auto Dealerships (2026)

> The best Voice AI platforms for auto dealerships: STELLA Automotive AI leads, for dealership service and sales calls booked into the schedule. Verified pricing.

For auto dealerships, **STELLA Automotive AI** is our pick: For auto dealership phone lines, the ability to connect callers to staff and plug into dealer management systems are the deciding factors. Dealership service and sales calls booked into the schedule. Below is the full ranking and the tradeoffs, or read [how we score](https://www.versusref.com/methodology/).

## What matters for auto dealership phone lines

Weight ×5 = decisive, ×1 = relevant.

| Fact | Weight | STELLA Automotive AI | Numa | Brooke.ai | Toma |
| --- | --- | --- | --- | --- | --- |
| Warm transfer to human | ×5 | n/a | n/a | n/a | n/a |
| Native integrations count (+ key ones: GHL, HubSpot, Zapier, Make, Twilio) | ×5 | Certified: CDK, Reynolds, Tekion + more (Jul 30) | DMS, scheduler, CRM; Tekion announced (Jul 30) | CDK, Xtime, Tekion, Reynolds & Reynolds (Jul 30) | DMS, CRM, OEM systems; no vendors named (Jul 30) |
| Native outbound campaigns | ×4 | ✓  Yes (Jul 30) | n/a | n/a | n/a |
| Concurrency limit (base) | ×3 | n/a | n/a | n/a | n/a |
| Built-in knowledge base | ×3 | n/a | n/a | n/a | n/a |

- ×5 **Warm transfer to human:** Live buyers and upset service customers have to reach an advisor, not voicemail.
- ×5 **Native integrations count (+ key ones: GHL, HubSpot, Zapier, Make, Twilio):** A booked appointment only counts when it lands in the store scheduling system.
- ×4 **Native outbound campaigns:** Service reminders and recall outreach are half the phone volume at a store.
- ×3 **Concurrency limit (base):** Saturday morning peaks ring every line at once across the group.
- ×3 **Built-in knowledge base:** Hours, inventory, and service policies differ per rooftop and must come from store content.

## The ranking, tool by tool

| Rank | Tool | Verdict | Score | Price |
| --- | --- | --- | --- | --- |
| 1 | [STELLA Automotive AI](https://www.versusref.com/voice-ai/tools/stella-automotive/) | For auto dealership phone lines, the ability to connect callers to staff and plug into dealer management systems are the deciding factors. | 2 of 4 points · 2 matchups | See pricing |
| 2 | [Numa](https://www.versusref.com/voice-ai/tools/numa/) | For auto dealership phone lines, connecting with dealer management systems and scheduling tools is critical. | 1 of 2 points · 1 matchup | See pricing |
| 3 | [Brooke.ai](https://www.versusref.com/voice-ai/tools/brooke-ai/) | OEM-channel digital voice assistant for fixed ops - a sub-brand of Proactive Dealer Solutions (Better Car People), sold through programs like Stellantis MarketCenter rather than as a standalone startup. | 0 of 2 points · 1 matchup | See pricing |
| 4 | [Toma](https://www.versusref.com/voice-ai/tools/toma/) | "AI Coworkers for the Automotive Enterprise" - dealership call automation with production safeguards, YC/a16z-backed. | 0 of 4 points · 2 matchups | See pricing |

### 1. STELLA Automotive AI

For auto dealership phone lines, the ability to connect callers to staff and plug into dealer management systems are the deciding factors. [Full STELLA Automotive AI vs Brooke.ai verdict](https://www.versusref.com/voice-ai/brooke-ai-vs-stella-automotive/)

For dealership phone lines, deep DMS integration is critical for booking service and sales appointments directly into existing schedules. [Full STELLA Automotive AI vs Toma verdict](https://www.versusref.com/voice-ai/stella-automotive-vs-toma/)

### 2. Numa

For auto dealership phone lines, connecting with dealer management systems and scheduling tools is critical. [Full Numa vs Toma verdict](https://www.versusref.com/voice-ai/numa-vs-toma/)

### 3. Brooke.ai

OEM-channel digital voice assistant for fixed ops - a sub-brand of Proactive Dealer Solutions (Better Car People), sold through programs like Stellantis MarketCenter rather than as a standalone startup. No won verdicts for this use case yet; it ranks on ties and near-misses.

### 4. Toma

"AI Coworkers for the Automotive Enterprise" - dealership call automation with production safeguards, YC/a16z-backed. No won verdicts for this use case yet; it ranks on ties and near-misses.

Source: https://www.versusref.com/voice-ai/best/auto-dealerships/