# Later Review

> Later review: Visual-first social scheduling and influencer/creator marketing platform priced by bundles of connected profiles ('Social Sets'). Verified.

Visual-first social scheduling and influencer/creator marketing platform priced by bundles of connected profiles ('Social Sets').

See pricing · facts verified Aug 2, 2026

## What we know about Later

Later is a social media schedulers platform: visual-first social scheduling and influencer/creator marketing platform priced by bundles of connected profiles ('Social Sets'). This profile tracks every Later fact we have verified, each linked to a primary source and dated.

Later does not publish a public per-minute rate we have been able to verify, so the price figure here stays blank until we can confirm one. We would rather show nothing than a guessed number; if you have a current Later quote, it is the fastest way for us to close that gap.

On capabilities, Later covers instagram (reels / stories), tiktok direct publish, youtube direct publish, x (twitter) support, pinterest, and visual grid planner, and does not offer annual billing required. Each of those is verified against Later's own docs or dashboard, not marketing copy.

In total we track 19 verified facts for Later today, each linking the primary source it came from so you can check our work - and vendor claims we have not measured ourselves are labeled as such on the Later fact sheet below.

## Fact sheet

### Pricing

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Pricing model | per_brand | Aug 2 | [source](https://later.com/pricing/) |
| Free plan (what it caps) | No free plan | Aug 2 | [source](https://later.com/pricing/) |
| Cheapest paid plan (billed annually) | $18.75 | Aug 2 | [source](https://later.com/pricing/) |
| Cheapest paid plan (billed monthly) | $25 | Aug 2 | [source](https://later.com/pricing/) |
| Post caps by plan | 30-180 posts/profile/mo by plan; Scale unlimited | Aug 2 | [source](https://later.com/pricing/) |
| Agency / multi-workspace tier | $82.50 | Aug 2 | [source](https://later.com/pricing/) |
| Free trial length (days) | 14 days | Aug 2 | [source](https://later.com/pricing/) |
| Annual billing required | ✗  No | Aug 2 | [source](https://later.com/pricing/) |

### Capabilities

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Instagram (Reels / Stories) | ✓  Yes | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| TikTok direct publish | ✓  Yes | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| YouTube direct publish | ✓  Yes | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| X (Twitter) support | ✓  Yes | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| Pinterest | ✓  Yes | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| Threads / Bluesky / Mastodon | Threads only; Bluesky and Mastodon not listed | Aug 2 | [source](https://later.com/social-media-scheduler/) |
| Visual grid planner | ✓  Yes | Aug 2 | [source](https://later.com/) |
| AI caption generation | ✓  Yes | Aug 2 | [source](https://later.com/pricing/) |
| Approval workflow | ✓  Yes | Aug 2 | [source](https://later.com/pricing/) |
| Analytics depth | organic; +competitors on Scale | Aug 2 | [source](https://later.com/pricing/) |
| Link-in-bio tool | ✓  Yes | Aug 2 | [source](https://later.com/pricing/) |

## Later head-to-head

| Comparison | Record | Per use case |
| --- | --- | --- |
| [Later vs Buffer](https://www.versusref.com/social-scheduling/buffer-vs-later/) | won 1 · lost 3 · tied 1 | Agencies: lost; Free Plans: lost; Instagram-First: won; Self-Hosted: tie; Small Business: lost |
| [Later vs Planable](https://www.versusref.com/social-scheduling/later-vs-planable/) | won 1 · lost 3 · tied 2 | Agencies: lost; Creators on X: tie; Free Plans: lost; Instagram-First: won; Self-Hosted: tie; Small Business: lost |
| [Later vs Pallyy](https://www.versusref.com/social-scheduling/later-vs-pallyy/) | won 0 · lost 4 · tied 2 | Agencies: lost; Creators on X: tie; Free Plans: lost; Instagram-First: lost; Self-Hosted: tie; Small Business: lost |
| [Later vs Postiz](https://www.versusref.com/social-scheduling/later-vs-postiz/) | won 1 · lost 3 · tied 1 | Agencies: lost; Creators on X: lost; Free Plans: tie; Instagram-First: won; Self-Hosted: lost |

Source: https://www.versusref.com/social-scheduling/tools/later/