# Tavus Review

> Tavus review: API-first Conversational Video Interface (CVI) for real-time, low-latency AI video agents - bridges avatar-video and voice-AI categories.

API-first Conversational Video Interface (CVI) for real-time, low-latency AI video agents - bridges avatar-video and voice-AI categories

See pricing · facts verified Aug 24, 2026

## What we know about Tavus

This is our verified profile of Tavus, a ai avatar video platform - aPI-first Conversational Video Interface (CVI) for real-time, low-latency AI video agents - bridges avatar-video and voice-AI categories. Every fact about Tavus below carries the source it came from and the day we checked it.

Tavus does not publish a public per-minute rate we have been able to verify, so the price figure here stays blank until we can confirm one. We would rather show nothing than a guessed number; if you have a current Tavus quote, it is the fastest way for us to close that gap.

On capabilities, Tavus covers custom avatar from footage, instant avatar from a photo, interactive / conversational avatars, soc 2, and public api, and does not offer voice cloning included. Each of those is verified against Tavus's own docs or dashboard, not marketing copy.

For compliance, with Tavus: SOC 2 Type II is in place. If you are in a regulated space, confirm the current posture with Tavus before you commit, since these change plan by plan.

In total we track 22 verified facts for Tavus today, each linking the primary source it came from so you can check our work - and vendor claims we have not measured ourselves are labeled as such on the Tavus fact sheet below.

## Fact sheet

### Pricing

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Pricing unit | minutes (two separate meters: CVI conversational minutes | Aug 24 | [source](https://www.tavus.io/pricing) |
| Cheapest paid plan (monthly) | $22 | Aug 24 | [source](https://www.tavus.io/pricing) |
| Credits/minutes included at entry plan | New cheapest 'Starter' $22/mo tier: 60 min/mo CVI + 1 cus... | Aug 24 | [source](https://www.tavus.io/pricing) |
| Credits per finished video minute | Not applicable - Tavus prices directly in USD/minute rath... | Aug 24 | [source](https://www.tavus.io/pricing) |
| What the free plan caps | 25 min/mo CVI conversational video + 5 min/mo AI Video Ge... | Aug 24 | [source](https://www.tavus.io/pricing) |
| Custom avatar creation fee | $65/replica one-time overage fee and $40/replica (Growth)... | Aug 24 | [source](https://www.tavus.io/pricing) |
| Billing model | per workspace (flat plan fee, not per-seat) | Aug 24 | [source](https://www.tavus.io/pricing) |
| API pricing | CVI overage: $0.37/min (Starter) | Aug 24 | [source](https://www.tavus.io/pricing) |

### Capabilities

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Stock avatar library size | 25 (Free plan) | Aug 24 | [source](https://www.tavus.io/pricing) |
| Custom avatar from footage | ✓  Yes | Aug 24 | [source](https://www.tavus.io/pricing) |
| Instant avatar from a photo | ✓  Yes | Aug 24 | [source](https://www.tavus.io/pricing) |
| Avatar model (vendor-named) | Phoenix-4 (real-time facial behavior engine | Aug 24 | [source](https://www.tavus.io/model/phoenix) |
| Lip-sync languages supported | 42+ (via supported TTS engines) | Aug 24 | [source](https://www.tavus.io/pricing) |
| Voice cloning included | ✗  No | Aug 24 | [source](https://docs.tavus.io/sections/conversational-video-interface/persona/tts) |
| BYO-TTS integration | Cartesia (sonic-2/sonic-3) | Aug 24 | [source](https://docs.tavus.io/sections/conversational-video-interface/persona/tts) |
| Interactive / conversational avatars | ✓  Yes | Aug 24 | [source](https://docs.tavus.io/sections/conversational-video-interface/cvi-overview) |

### Compliance & trust

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Commercial usage rights | "you (or your End Users | Aug 24 | [source](https://www.tavus.io/terms-of-service) |
| Avatar consent / verification | "Creating a Customer Replica requires the explicit | Aug 24 | [source](https://www.tavus.io/acceptable-use-policy) |
| SOC 2 | ✓  Yes | Aug 24 | [source](https://www.tavus.io/post/tavus-is-soc-2-certified) |
| Content moderation policy | Automated moderation tools combined with human review for... | Aug 24 | [source](https://www.tavus.io/acceptable-use-policy) |
| Output ownership terms | "As between you and Tavus | Aug 24 | [source](https://www.tavus.io/terms-of-service) |

### Build experience

| Fact | Value | Verified | Source |
| --- | --- | --- | --- |
| Public API | ✓  Yes | Aug 24 | [source](https://www.tavus.io/pricing) |

## Tavus head-to-head

| Comparison | Record | Per use case |
| --- | --- | --- |
| [Tavus vs D-ID](https://www.versusref.com/avatar-video/d-id-vs-tavus/) | won 3 · lost 3 · tied 0 | Budget: won; Conversational Avatars: lost; Developers & API: won; Marketing & UGC Ads: won; Sales Outreach: lost; Training & L&D: lost |
| [Tavus vs HeyGen](https://www.versusref.com/avatar-video/heygen-vs-tavus/) | won 2 · lost 4 · tied 0 | Budget: won; Conversational Avatars: lost; Developers & API: won; Marketing & UGC Ads: lost; Sales Outreach: lost; Training & L&D: lost |
| [Tavus vs Hedra](https://www.versusref.com/avatar-video/hedra-vs-tavus/) | won 3 · lost 2 · tied 1 | Budget: lost; Conversational Avatars: won; Developers & API: won; Marketing & UGC Ads: lost; Sales Outreach: won; Training & L&D: tie |
| [Tavus vs Synthesia](https://www.versusref.com/avatar-video/synthesia-vs-tavus/) | won 2 · lost 4 · tied 0 | Budget: won; Conversational Avatars: lost; Developers & API: won; Marketing & UGC Ads: lost; Sales Outreach: lost; Training & L&D: lost |

Source: https://www.versusref.com/avatar-video/tools/tavus/